
2024 BREAKTHROUGH PRODUCT WINNER

The Breakthrough Product of the year is the most innovative, game-changing product that made its mark in clean beauty. It’s the new go-to, must-have and holy grail that everyone is loving.
Hello Joyous
Magical Mist Toner
The votes are in, and Hello Joyous — Magical Mist Toner has officially been crowned this year’s Best Product Overall! This multitasking powerhouse hydrates, calms, and preps the skin, making it a fan favorite for an effortless, refreshing glow. Clean, effective, and oh-so-magical — it’s no surprise this toner took the top spot!
RUNNER UP: Africology – Balancing Serum