BREAKTHROUGH BRAND OF THE YEAR

PAI SKINCARE

Introducing the Dirty Thinkers’ Choice Awards third-ever Breakthrough Brand of the Year… Pai Skincare! They have made their mark in clean beauty with their ability to change lifestyles and routines without being dirty.

INDIE BRAND OF THE YEAR

ALLWELL BEAUTY

We unlock the building blocks created by Nature within plants. Using only water and science to create powerful, plant-based ingredients from sustainably grown and harvested plant materials left over from other uses, we support our sustainability and upcycled goals.

RUNNER UP: LILYANA NATURALS

BEST HOUSEHOLD PRODUCT

CLEANCLEAN

All-Natural Cleaners – Kitchen, Bathroom, Floor, Glass Kit

All-surface Cleaner is the fragrance-free, all-natural , vegan answer to any mess life decides to throw your way. Floor Cleaner will sweep you off your feet because we know floors are the scapegoats for a lot of what happens in a home and we’re here to help. Glass Cleaner is the mean, green cleaning confidant your home needs.

RUNNER UP: BRANCH BASICS – Premium Starter Kit

BEST BABY/KIDS PRODUCT

BABO BOTANICALS

Fragrance Free SPF 50 Baby Face Mineral Sunscreen Stick

SPF 50 Baby Face Mineral Sunscreen Stick glides on sheer. Gently formulated with 100% non nano zinc oxide and 70+% organic Ingredients. Certified by NSF organic. This lightweight baby sunscreen is fragrance free and formulated for very sensitive skin. 80 Minute Water Resistant and Reef Safe.

RUNNER UP: PRIMALLY PURE – Baby Balm

BEST DEODORANT

CLEO + COCO

Charcoal Deodorant

A natural deodorant that works in harmony with your body’s chemistry to detoxify impurities and neutralize odor at its root—without aluminum and disruptive synthetics. The unique formulation of activated charcoal, plant-based powders, clay, and essential oils glides on clear, creating a sensorial experience that only Mother Nature could provide.

RUNNER UP: PRIMALLY PURE – Blue Tansy Deodorant

BEST SEXUAL WELLNESS

GOOD CLEAN LOVE

Almost Naked Organic Personal Lubricant

Almost Naked® Organic Personal Lubricant delivers a smooth, long-lasting experience. Almost Naked is water-based with silky, organic aloe that reduces irritation and enhances pleasure. It’s formulated to work with your body, not against it – pH balanced and with a touch of beneficial lactic acid. 

RUNNER UP: PROVINCE APOTHECARY – Sex Oil

BEST BODY LOTION

SOAPBOX

Softening Coconut Milk & Sandalwood Deep Moisture Lotion

Dry days are over, a single pump will quench your skin’s thirst. We’ve blended our 4X nourishing formula of shea butter, vitamin E, olive oil and aloe with deeply moisturizing coconut oil to turn your lotion routine from standard to holy hydration. Rich in vitamins and fatty acids, coconut oil is known for its nourishing and repairing properties.

RUNNER UP: LIFEVANTAGE – TrueScience Body Rub

BEST BODY WASH/SOAP/BATH PRODUCT

SOAPBOX

Coconut Milk & Sandalwood Deep Moisture Hydrating Body Scrub

Treat yourself to a hydration staycation right from your shower. Infused with triple nourishment, coconut oil, jojoba oil and aloe, you’ll find yourself adding this deeply moisturizing sugar scrub to your weekly TLC routine. These hydration-sealing ingredients will reveal your silkiest look yet.

RUNNER UP: EMPOWER BODYCARE – CBD-Infused Soaking Salts

BEST STYLING PRODUCT

INNERSENSE ORGANIC BEAUTY

Serenity Smoothing Cream

Achieve a smooth, flawless blowout with this nutrient-rich lotion. Baobab and frangipani help lock in moisture and provide care for thermal exposure. Vitamin-rich avocado and coconut oils smooth the cuticle to reduce frizz without weighing hair down. Ideal for all hair types and textures.

RUNNER UP: PRINCESS MUDD NATURAL BEAUTY – Royal Restoration Cream for Dry, Brittle, Damaged and Textured Hair