In a Facebook group born around allegations of hair damage caused by DevaCurl, thousands of former users are trying to help each other recover their curls.
Introducing the Dirty Thinkers’ Choice Awards third-ever Breakthrough Brand of the Year… Pai Skincare! They have made their mark in clean beauty with their ability to change lifestyles and routines without being dirty.
We unlock the building blocks created by Nature within plants. Using only water and science to create powerful, plant-based ingredients from sustainably grown and harvested plant materials left over from other uses, we support our sustainability and upcycled goals.
RUNNER UP: LILYANA NATURALS
All-Natural Cleaners – Kitchen, Bathroom, Floor, Glass Kit
All-surface Cleaner is the fragrance-free, all-natural , vegan answer to any mess life decides to throw your way. Floor Cleaner will sweep you off your feet because we know floors are the scapegoats for a lot of what happens in a home and we’re here to help. Glass Cleaner is the mean, green cleaning confidant your home needs.
RUNNER UP: BRANCH BASICS – Premium Starter Kit
SPF 50 Baby Face Mineral Sunscreen Stick glides on sheer. Gently formulated with 100% non nano zinc oxide and 70+% organic Ingredients. Certified by NSF organic. This lightweight baby sunscreen is fragrance free and formulated for very sensitive skin. 80 Minute Water Resistant and Reef Safe.
RUNNER UP: PRIMALLY PURE – Baby Balm
A natural deodorant that works in harmony with your body’s chemistry to detoxify impurities and neutralize odor at its root—without aluminum and disruptive synthetics. The unique formulation of activated charcoal, plant-based powders, clay, and essential oils glides on clear, creating a sensorial experience that only Mother Nature could provide.
RUNNER UP: PRIMALLY PURE – Blue Tansy Deodorant
Almost Naked® Organic Personal Lubricant delivers a smooth, long-lasting experience. Almost Naked is water-based with silky, organic aloe that reduces irritation and enhances pleasure. It’s formulated to work with your body, not against it – pH balanced and with a touch of beneficial lactic acid.
RUNNER UP: PROVINCE APOTHECARY – Sex Oil
Dry days are over, a single pump will quench your skin’s thirst. We’ve blended our 4X nourishing formula of shea butter, vitamin E, olive oil and aloe with deeply moisturizing coconut oil to turn your lotion routine from standard to holy hydration. Rich in vitamins and fatty acids, coconut oil is known for its nourishing and repairing properties.
RUNNER UP: LIFEVANTAGE – TrueScience Body Rub
Treat yourself to a hydration staycation right from your shower. Infused with triple nourishment, coconut oil, jojoba oil and aloe, you’ll find yourself adding this deeply moisturizing sugar scrub to your weekly TLC routine. These hydration-sealing ingredients will reveal your silkiest look yet.
RUNNER UP: EMPOWER BODYCARE – CBD-Infused Soaking Salts
Achieve a smooth, flawless blowout with this nutrient-rich lotion. Baobab and frangipani help lock in moisture and provide care for thermal exposure. Vitamin-rich avocado and coconut oils smooth the cuticle to reduce frizz without weighing hair down. Ideal for all hair types and textures.