What changed my routine and really my life is the Think Dirty app. I’m obsessed. All these things I thought were good, or natural, were actually loaded with carcinogens.

Can you believe it? Think Dirty is finally growing up and hitting the big 12! 🎉 We owe a massive thank you to our amazing users and supporters who have been part of this incredible journey. Cheers to Thinking Dirty and Shopping Clean in style for 12 fantastic years and beyond! 💄📱
What changed my routine and really my life is the Think Dirty app. I’m obsessed. All these things I thought were good, or natural, were actually loaded with carcinogens.
I began by researching a safe cosmetic “starter kit,” focusing on the body, shower, skin care, and makeup products I use on a daily basis. The FDA has shockingly little authority over cosmetics (more on that later), and my research taught me that terms like organic, eco, natural, and nontoxic have no legal or regulatory meaning when it comes to cosmetics. Luckily, there are helpful online resources and apps like Think Dirty (available on iPhone) that help consumers understand what exactly goes into the products they use.
SheEO Ventures are from all sectors from retail to artificial intelligence, and our Founders range in age from 28-50 years old so far. They are creating new mindsets, models and solutions and exporting globally to create a better world.
Founder and CEO of Think Dirty Lily Tse explains how she was successful at getting the word out about her company and the importance of being authentic when telling your story.
“I might need to clean up my act. At least when it comes to the products I use.”
Here’s what happened when one beauty writer went on a beauty detox in a quest to green her beauty routine.
With eco-friendly beauty buys becoming more of an industry standard, now is the perfect time to arm ourselves with the best resources that can help us make better choices one purchase at a time. But what exactly is green beauty and how can you get on board? Here, a few amazing platforms that make natural beauty education a reality.
Lily Tse left agency life to become an entrepreneur, and now she’s on a mission to help people purchase beauty products that are good for you and good for the environment. Read on to see her global idea for tech and innovation.
The truth is that the FDA can only take action once a dangerous product is on the market and it can prove it’s harmful to consumers. The good news? There are resources out there, like Think Dirty (available on iTunes), that help consumers understand what goes into the products we use.
Content that is meant to help and inspire entrepreneurs is actually altruistic, unrealistic and idealistic, ignoring the realities of starting a company… We suggest that you avoid the meaningless, rainbow-coloured, unicorns-and-rabbits advice plastered all over social media. Here’s some real advice and interesting ideas from entrepreneurs and experts who have failed, succeeded and then failed again.