Press Room

APP OF THE DAY
CNN BUSINESS
APP STORE
Today Show screenshot
TODAY SHOW
Ruby Rose
NEW YORK TIMES
O magazine
O MAGAZINE
Alaska airlines magazine
ALASKA AIRLINES MAGAZINE
Fast co
FAST COMPANY
FAST COMPANY AWARD
{"visible_panels":"8","width":"1100","height":"350","orientation":"horizontal","panel_distance":"1","max_openedaccordion_size":"100%","open_panel_on":"hover","shadow":"false","autoplay":"false","mouse_wheel":"false"}
Apple store Featured on Earth Day 2021 April 23, 2021

The responsibility to protect our shared planet intersects every aspect of our lives. These apps make it easier to minimize waste, nurture a meaningful connection with nature, and preserve precious resources.

Apple store Think Dirty App as App of the Day March 18, 2021

Want to know if the beauty, personal care, and cleaning products in your home have potentially toxic ingredients? Think Dirty has evaluated over 1.7 million products to help you identify those that might be harmful.

The gadgets and tech that got us through 2020 November 25, 2020

Smartphones, laptops and gaming consoles remain at the top of holiday wish lists, but this year we at CNN Business are reflecting on the tech, services and apps that truly made a big impact on our everyday lives…

11 Apps That Will Help You on Your Sustainability Journey November 13, 2020

Who says phones are just for scrolling yourself down a rabbit hole on TikTok and Instagram? As you continue your sustainability journey, you can actually use apps to your advantage. Some sustainability apps will help you calculate your carbon footprint…

Ingredient checkers: Websites to Check Your Beauty Products November 1, 2020

When it comes to choosing beauty products, what’s most important to you? How it looks, what it does or, what its ingredients are? Sometimes beauty industry jargon can be confusing…

TNW 4 ridiculously easy ways you can be more eco-friendly August 1, 2020

While a self-care routine is important — occasional self-indulgence is necessary to stay sane — beauty brands and cosmetics can be especially harmful to the environment. The Think Dirty app helps users…

fastco world changing ideas 2020 FAST COMPANY Announces Winners of 2020 World Changing Ideas Awards April 28, 2020

The winners of Fast Company’s 2020 World Changing Ideas Awards were announced today, honoring the business, policies, projects, and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the climate crisis, social injustice, or economic inequality.

Apple store Apple App Store: Top 10 Apps For Earth Day April 22, 2020

You don’t have to go far to help care for Earth. These apps empower you to make a difference wherever you are.

CNET 10 apps that help you be more sustainable in every area of life April 22, 2020

These tech tools can help you buy eco-friendly clothes and products, and avoid wasting food.

Real SImple These 8 “Sustainable” Habits Aren’t as Green as You Might Think—Here’s How to Fix Them April 22, 2020

Are your efforts to help the planet secretly hurting it? It might be time to rethink a few things.

WKBW news What to look for in your cleaning supplies April 22, 2020

The Coronavirus concerns have some people cleaning more than ever. The U.S. Poison Control Center calls have increased by 20-percent in the last three months as people have suffered from toxic exposure to cleaning supplies and disinfectants.

Deccan Herald Earth Day 2020: Top five must-have iOS apps to reduce your carbon footprint April 22, 2020

As the world is under lockdown to fight the spread of the coronavirus pandemic, we are seeing reports of wild birds, animals roaming around in the cities. Though, it gives us a really good refreshing break from the depressing news, but also make realize planet Earth can heal itself with or without humans.

Ayesha malik Why I Stopped Using DevaCurl January 31, 2020

I am suffering from severe hair and scalp issues. I used to recommend Devacurl, but not anymore.

Thrive Global Happy Hormones: Step 3 – Cleanse (from toxic chemicals) January 30, 2020

Today I’m covering Step 3 of the Happy Hormone Code and that’s CLEANSE – minimizing your exposure to toxic chemicals and ensuring your detoxification systems are working.

Dazed Beauty From ‘Fleek’ to ‘Beat’ – The Beauty Words that Defined the Decade December 30, 2019

As we continue to reflect on the past 10 years, we explore how the beauty dictionary got updated.

her The Clean Beauty Edit founder on how to achieve the skin of dreams December 25, 2019

Do you long to glow and be forever youthful? Us too. However, it’s no easy feat finding beauty products that can deliver. Do they even exist?

Philedelphia Tribune Tips to be fit: The price of looking good December 24, 2019

Getting beautiful can cause problems. We most often think nothing of changing our hair color, getting a manicure or pedicure or putting on nail polish. These body enhancements can cause a number of health issues.

Europeance Awards 2019 European CEO reveals the top business leaders and companies of 2019 December 6, 2019

Every year the magazine shines a light on the best-performing companies and industry leaders, specifically honouring those that have managed to excel in terms of both strategy and sustainability.

Dazed Beauty Are ‘What’s in your Beauty Product’ Apps a Blessing or a Curse? November 22, 2019

Apps like ‘Think Dirty’ reveal what you’re really using on your skin and hair – including allergens and carcinogens – We explore how beneficial they are.

Screen Shot The global clean beauty industry is growing faster than ever. But is it actually clean? November 18, 2019

From decades of beauty trends that sell you ‘this’ new magic ingredient, it seems as though consumers are trying to be more conscious—and beauty and skincare brands see that. So what is clean beauty? And what makes your bathroom cabinet dirty?

in-cosmetics Ingredient apps and the importance of transparency November 13, 2019

Packaging is, more than ever, a vital part of the marketing mix. A new breed of shoppers is avidly checking labels for ‘good’ and ‘bad’ ingredients using a variety of apps and websites, plus knowledge gleaned from the plethora of on and offline media and beauty bloggers.

WSL news Hidden dangers: ‘Clean products’ praised as personal care alternatives November 9, 2019

The four key things experts say families should look for when shopping

Style Democracy 6 Of The Best Beauty Apps To Download Right Now November 6, 2019

Considering how much time we not only spend on our phones and how rely on them for just about everything, it shouldn’t come as a surprise that beauty brands have taken notice by stepping the app game up.

The Loop Want to save the planet? There’s an app for that November 2, 2019

We’re all just trying to do our part, and these apps can make it a little easier.

Avery swartz Green Tech: Apps That Are Good for The Planet August 13, 2019

It seems like we can’t go one week without another headline about the damage we’ve done to the planet, leading some to feel frustrated and like there’s nothing they can do about it. We’re all just looking to do our part in protecting the environment – and luckily, there’s an app for that.

Trib live Need information on safe cosmetics? Here are some resources August 4, 2019

When Ovie Marshall, an esthetician at The Spa at Aestique in Hempfield, decided to use natural beauty and skin care products, she says she found valuable information in Stacy Malkan’s 2007 book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.”

Naturally Savvy Dangerous Makeup: What You Don’t Know Can Hurt You August 4, 2019

Dangerous makeup. These are two words no one wants to hear in the same sentence. Yet there are harmful ingredients in the cosmetics we use to help enhance our appearance.

Vogue Would You Put Your Skin’s Health In The Hands Of An App? July 28, 2019

We live in a digital age; dependent on our iPhones for everything from telling the time to controlling our heating and even finding a life partner. So it was only a matter of time until technology took over looking after our skin.

Ottawa Citizen What’s in those household products? July 22, 2019

You can read all the nutrition labels in the world and make excellent choices based on that information but what good will it do if the air you breathe around the apartment or the lotions you dutifully apply to your skin are more toxic than your teenage son’s gym bag?

Delicious Living Natural beauty now. Tune in. Get gorgeous. July 1, 2019

Beauty is all around us. Channeling or harnessing it to be our best selves can be incredibly fun, and it can bring thought-provoking challenges as well. Here’s how to truly cultivate beauty from the outside, from choosing natural skincare strategies to making lifestyle pivots.

The Frisky 5 Clean Lifestyle Tips to Growing a Healthy Family June 29, 2019

As parents, we all want the best for children. Some areas seem more important than others to go the extra mile. We have 5 Quick Tips for to make healthier consumer choices.

Daily maverick Decoding the science behind skincare ingredients June 21, 2019

Don’t know your AHAs from your HA, your retinol from your retin-A and what exactly vitamin C is doing to your skin? Here are some answers.

KATC abby Abby’s Apps: Get clean with ‘Think Dirty’ June 10, 2019

In the first installment of Abby’s Apps, Abby takes a look at an app that could help users shift to a clean and healthy lifestyle. It’s called “Think Dirty” but really, you’ll want to use it for getting clean.

Adweek40 Like the Digital Revolution, Brands Need to Claim Responsibility for Decisions or Be Left Behind June 5, 2019

It’s a necessity, otherwise they could go the way of Kraft Heinz.

Frank + Oak The best eco-friendly beauty brands May 15, 2019

With it being Earth Month, there’s no better time to reconsider your beauty regime. If you’re willing to spend extra dollars on organic produce, why lather your lashes with chemical-laden mascaras?

Betakit ELEVATE ANNOUNCES CANADA’S 50 MOST INNOVATIVE WORKPLACES May 7, 2019

Elevate has announced the 50 most innovative workplaces that will be officially recognized at The Elevated Awards. The Elevated Awards look to recognize the companies that make innovation a valued part of the way people think, work, and interact every day.

Women Love Tech Glam-Tech: 5 Best Beauty Apps You Should Download April 30, 2019

This is an excellent app, which allows you to scan the barcode or manually search for any beauty, skincare or haircare product.

Loma Beat ARE YOUR PRODUCTS REALLY CLEAN? April 24, 2019

Companies are tricking their consumers into trusting their ingredients by labeling their products “natural” and “clean.” Are they telling the truth or is it a marketing scam?

Chatelaine What Does ‘Clean Beauty’ Actually Mean? April 23, 2019

How to decode labels, understand ingredient lists and find products that are truly healthier for your body and the planet.

The Kit 10 CONTROVERSIAL BEAUTY INGREDIENTS TO KNOW ABOUT April 19, 2019

And the safe alternatives we’re loving.

News Tech on Tuesday: Skin Care Apps April 2, 2019

Adults of all ages still struggle with breakouts, blackheads and other skin issues. In this week’s Tech on Tuesday, we check out some skin care apps to help you put your best face forward.

CNET Best apps to help prepare for spring cleaning 2019 March 19, 2019

You don’t need Marie Kondo to declutter your house. Just get some of these apps.

Grok nation Clean Mama shares how to tackle spring cleaning March 8, 2019

The cleaning influencer offers tips along with her new book release.

StartUp Here Eight Ventures Selected by the SheEO Network for Funding March 5, 2019

The newest eight ventures selected by the SheEO network for funding this year have been announced.

SheEO 2018/2019 SheEO Ventures March 4, 2019

Together, the SheEO network and SheEO Ventures are taking on the world’s to-do list, which means their business models and outcomes help achieve the UN’s Sustainable Development Goals (SDGs).

UofT Alum wants you to detoxify your beauty cabinet, takes her app to CBC’s Dragons’ Den February 22, 2019

Lily Tse wants you to think dirty and buy clean. The U of T Scarborough alum started thinking about the chemicals in personal care and beauty products after her mother’s breast cancer diagnosis. She did some digging…

Dragons den Think Dirty on Dragon’s Den February 13, 2019

An entrepreneur seeks investment for her app that reveals the toxic ingredients found in beauty products.

Today Show The best clean beauty products to try right now February 6, 2019

Clean beauty is not just a trend, it’s a movement. TODAY style contributor Bobbie Thomas stops by to talk to Kathie Lee and Hoda about why it’s all the buzz. Plus, Bobbie shares some of her favorite products.

Verily Magazine Why (and How) I’m Making the Switch to Non-Toxic Beauty Products January 23, 2019

Non-toxic or “clean” products—everything from household cleaners to baby supplies to beauty products—have been on the rise in recent years…I didn’t see what all the fuss (and a few extra bucks) was about. That is, until I found myself struggling to get pregnant.

RTL nieuws Digitaal opruimen als Marie Kondo January 17, 2019

Kan jouw huis wel een opruimbeurt gebruiken, maar heb je geen idee waar je moet beginnen? Dan kun je natuurlijk naar de Japanse opruimgoeroe Marie Kondo kijken op Netflix. Maar we helpen graag een handje door je vijf apps te geven waarmee…

Forbes The Top Apps For Success In 2019 January 10, 2019

There are so many apps out on the market it can be really hard to choose which are the best for you. Here’s a list of my favorite apps in different categories…If you’re looking for the best apps to help you make 2019 your most successful year yet, here they are!

Gulf News Find out what’s in your cosmetic products January 9, 2019

Mobile applications make it easier to track ingredients in skincare and makeup products.

PC Magazine Apps to Help You Keep Your New Year’s Resolutions December 28, 2018

Whether you want to get fit or find a new job, these apps will help you stay on track and make sure you don’t abandon your New Year’s resolutions by mid-January.

Tati Westbrook THE DIRTY TRUTH ABOUT SKINCARE … Products to AVOID! December 18, 2018

“Moving in to the New Year I’ve been taking a closer look at what I’m putting on my skin to improve it.”

K5 News How well do you really know the products you use? December 17, 2018

From skin care to household items, hidden toxins in the products you use every day may be impacting your health.

MINN Post Exposure to chemicals in personal care products linked to earlier puberty in girls December 7, 2018

Girls who are exposed before birth to chemicals commonly found in cosmetics, soaps, shampoos and other personal care products may begin puberty at an earlier age, according to a study published this week in the journal Human Reproduction.

EWG EWG News Roundup (12/7): EWG Analyzes Korean Beauty Trends, Coal Consumption Plummets and More December 7, 2018

This week, EWG released an analysis that breaks down the rising trend of serum and essence cosmetics.

The Guardian Chemicals found in perfume, hand creams, body lotion pushes early puberty in girls December 5, 2018

Girls exposed to chemicals commonly found in toothpaste, makeup, soap and other personal care products before birth may hit puberty earlier, according to a new longitudinal study led by researchers at the University of California, Berkeley, United States (U.S.).

Virtue + vice ETHICAL MAKEUP THAT’S ACTUALLY AFFORDABLE – GOOP DUPES November 28, 2018

I believe that toxin-free, sustainable, and ethical fashion should be accessible to all. And I think the same should go for the products we put on our skin.

Clever 5 Chemical Products You Need to Get Out of the House November 15, 2018

In your heart of hearts, you know you should probably live with fewer chemicals. But why, exactly?

The Star Online Apps will reveal what’s really in your makeup November 14, 2018

Think Dirty and other apps let shoppers scan for toxic ingredients in cosmetics such as the Drop Dead Red lipstick once touted by Kendall Jenner.

Bustle 17 Non-Toxic Beauty Products I Used During My Cancer Treatment October 23, 2018

When battling cancer, it’s truly amazing what a swipe of bold red lipstick or a simple sheet mask can do for you physical and mental wellbeing…

ABC News How to green your beauty routine: 6 popular product picks October 20, 2018

Green beauty — products containing all-natural ingredients — is now a multi-billion dollar market.

Bloomberg Apps Will Reveal What’s Really in Your Makeup October 19, 2018

Think Dirty and other apps let shoppers scan for toxic ingredients in cosmetics such as the Drop Dead Red lipstick once touted by Kendall Jenner.

Fast Company Kendall Jenner’s fave lipstick is (big surprise) bad for your health October 19, 2018

Want to know if the beauty products you’re buying are bad for you? There’s an app for that.

Toronto Life Torontonians who are shaking up the tech sector October 4, 2018

Lily Tse founded Think Dirty, an app that educates consumers about ingredients in health and beauty products.

KMOX New Radio This Makes No Scents: Fragrance is Toxic October 2, 2018

I’m a reformed scent-a-holic. For years, I believed the more fragrance, the better. Pile it on!…But then my body rebelled. And yours might be, too, you just don’t realize it yet.

A Beautiful Mess FIVE APPS I’M LOVING LATELY September 24, 2018

“I always love seeing what other apps people are using and I’ve gotten a few really great recommendations over the past year, so I thought I’d share a few that I’m loving (and using) lately.”

Bustle 5 Apps That Tell You What’s In Beauty Products Because Knowledge Is Power September 21, 2018

“G.I. Joe said it best — knowing is half the battle. You owe it to yourself, your health, your body, your skin, and your loved ones to make informed choices by knowing the ingredients in the beauty products and cosmetics you use.”

The Wall Street Journal Your A-to-Z Guide to Skin Care Today August 9, 2018

THE CULT OF skin care seems to have reached a fever pitch, with women (and men) accumulating costly, pleasingly packaged products to arrange in their bathrooms at a new pace. Self-taught enthusiasts, known as the “skintelligentsia,” exchange…

Romper What Are The Safest Beauty Products To Use? This App Will Tell You August 7, 2018

While many people can relate to scrutinizing ingredient lists at the grocery store, we often ignore what beauty and skincare products be sinking into our pores. Even if said products, from sunscreen to moisturizers to…

Elle Australia 5 Apps To Make You More Environmentally Conscious July 30, 2018

In between checking your Insta feed or seeing what’s happening on Snapchat, why not download a couple of our suggested apps? Our recommendations are perfect anyone looking to up their eco-conscious game.

Biohacking with brooke WHY YOU NEED MY NEW FAVORITE APP: “THINK DIRTY” July 20, 2018

“First, let me start off by saying I am an app minimalist. I’m currently still in the Dark Ages with my iPhone 6S 16GB, so I barely have room for Gmail and text threads. I’m extremely judicious with app downloads, but my new discovery–the “Think Dirty” app–was a no-brainer!”

SASS Magazine Girl’s Guide to Going Cruelty-Free July 20, 2018

Walking into a drugstore and seeing endless aisles of makeup can be overwhelming. Now try to narrow those products down into ones that don’t test on animals…We owe it to our furry friends to shop cruelty-free! Here are some ways to get started:

Pop Sugar What Happened When I Tried Nontoxic Makeup For 90 Days July 11, 2018

I love makeup and make no apologies for it. I consider makeup a tool for boosting my mood or highlighting my favorite features, but I recently started to question my embrace of it. While listening to my local NPR station, I heard experts discussing a recent study about chemicals in cosmetics. I thought: could my form of self-expression be dangerous?

Yes news 【專欄作家:混血孖囡懶媽媽】一個適合天然有機控、成份控媽媽使用的APP July 11, 2018

“奶媽我可能職業病的關係,在未懷珍珠(大孖)奶茶(細孖)時已經好注意平時用的護膚品、彩妝及日用品的成分是否溫和、天然、安全或者有機。要詳細了解每一種產品的成分並非一般媽媽可以做到,就算產品公司聲稱使用的製造成分天然溫和,都有機會只是宣傳手法…

WPTV screenshot Lead in lipstick June 15, 2018

“You have to disclose if you’re buying a house there could potentially be lead in there. So why is it OK that we can educate people that there’s no lead on the walls, but then we can have it in our lipstick which is on our face?”

Electric news Electric Runway Episode 77: Think Dirty, Shop Clean May 18, 2018

What exactly is inside the beauty and cosmetics products that many of us use on our skin every day? It’s a simple question with a not-so-simple answer…

Resource Chemical Attraction: How cosmetics can damage the planet May 16, 2018

The Think Dirty app: “A great example of a resource that allows people to decipher all of the confusing and unpronounceable chemical names so that they can assess the safety of their favorite cosmetic products.”

Elle India Battling dull skin and bad breakouts? You might want to switch to green beauty May 15, 2018

With equal parts science and nature, the world of green beauty makes a strong case for itself.

North Jersey How harmful are the personal products you use on a daily basis? Find out with new app April 25, 2018

As a first-time mom, I am trying to use products on my daughter that don’t contain harmful ingredients, so I immediately downloaded the app to find out if I was succeeding.

Man Repeller I Tested 5 Natural Beauty Foundations and Now I’m Hooked March 22, 2018

I scrutinized ingredient lists and cross-checked with the Think Dirty app database to make sure the foundations I was testing were free of parabens, phthalates, sulfates and petrochemicals (the main substances that the clean beauty community is passionate about avoiding).

Elle The 15 Best Beauty Apps to Download Right Now March 9, 2018

We put together a list of the best beauty apps on the market, from skin analysis to up-to-the date hair conditions based on weather. Check out the 15 beauty apps you’ll probably want to start downloading now.

Health watch press A cleaner clean: Ditching household chemicals March 1, 2018

A growing amount of research suggests chemicals in everyday products may put us at risk for health problems. A mom in Pensacola is trying to protect her family, by “switching and ditching” products around her house.

EFOA Looking for Endo-friendly Beauty Products? Here’s What You Need to Know! February 28, 2018

Gupta recommends downloading an app called Think Dirty to help determine which products are the healthiest choices for your body and skin. “It’s a wonderful tool,” Gupta added. “You just scan the barcode of your toothpaste, deodorant, moisturizer or whatever beauty or hygiene product you’re inquiring about, and you can see how clean or dirty it is for your skin.”

Real SImple Are You Using Toxic Beauty Products? Check This App to Find Out February 13, 2018

“While we often think to clean up our homes and detox our cleaning supplies in preparation for the new season, the designer also recommends spring-cleaning your makeup collection. And there’s an app that makes it easy.”

Today Show Everything you need to know about the Clean Beauty movement January 16, 2018

Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated. She also explains what the symbols on beauty product labels mean.

Forbes The Top 16 Apps That Will Guarantee You More Success In 2018 January 15, 2018

Think dirty is one of my favorite apps that I have been using in 2017. It is quick and easy and it can completely change the health of you and your family as you know it!

Verily Magazine Your Chapstick Could Be Toxic to Your Health – Here’s Why January 4, 2018

Dry lips can be borderline unbearable, and sometimes it feels as if the things we use to fix that problem only make it worse. Why is this?

The NY times How Ruby Rose Achieves a Unicorn Effect December 4, 2017

What changed my routine and really my life is the Think Dirty app. I’m obsessed. All these things I thought were good, or natural, were actually loaded with carcinogens.

Pop Sugar What Happened When I Tried Nontoxic Makeup For 90 Days December 3, 2017

I began by researching a safe cosmetic “starter kit,” focusing on the body, shower, skin care, and makeup products I use on a daily basis. The FDA has shockingly little authority over cosmetics (more on that later), and my research taught me that terms like organic, eco, natural, and nontoxic have no legal or regulatory meaning when it comes to cosmetics. Luckily, there are helpful online resources and apps like Think Dirty (available on iPhone) that help consumers understand what exactly goes into the products they use.

Global live Understanding Audiences November 17, 2017

Founder and CEO of Think Dirty Lily Tse explains how she was successful at getting the word out about her company and the importance of being authentic when telling your story.

Green Bay Press Gazette How dirty are you? Think Dirty app rates everyday products’ potential danger November 7, 2017

“I might need to clean up my act. At least when it comes to the products I use.”

Shape How to Make the Switch to a Clean, Nontoxic Beauty Regimen October 25, 2017

Here’s what happened when one beauty writer went on a beauty detox in a quest to green her beauty routine.

Brit The Most Trusted Sources for Green Beauty Education October 3, 2017

With eco-friendly beauty buys becoming more of an industry standard, now is the perfect time to arm ourselves with the best resources that can help us make better choices one purchase at a time. But what exactly is green beauty and how can you get on board? Here, a few amazing platforms that make natural beauty education a reality.

Elevate ThinkDirty’s Lily Tse: Founders must work on what really matters September 9, 2017

Lily Tse left agency life to become an entrepreneur, and now she’s on a mission to help people purchase beauty products that are good for you and good for the environment. Read on to see her global idea for tech and innovation.

Pop Sugar These 28 Drugstore Finds Prove Nontoxic Makeup Doesn’t Have to Be Expensive August 24, 2017

The truth is that the FDA can only take action once a dangerous product is on the market and it can prove it’s harmful to consumers. The good news? There are resources out there, like Think Dirty (available on iTunes), that help consumers understand what goes into the products we use.

MaRs What they don’t tell you about being an entrepreneur April 24, 2017

Content that is meant to help and inspire entrepreneurs is actually altruistic, unrealistic and idealistic, ignoring the realities of starting a company… We suggest that you avoid the meaningless, rainbow-coloured, unicorns-and-rabbits advice plastered all over social media. Here’s some real advice and interesting ideas from entrepreneurs and experts who have failed, succeeded and then failed again.

Techto Scandal Proof Your Corporate Culture April 19, 2017

In this presentation, Lily talks about the importance of purpose and inclusivity in building the right culture.

alaska airlines Did you know about Sophia? April 17, 2017

Many cosmetic and personal-care products contain ingredients that can have negative environmental or health impacts, she says…

Coco & Cowe A Conversation with Lily Tse April 12, 2017

“I recently had a conversatin with Lily Tse, the founder of the Think Dirty app. With her family having a history of cancer, Lily decided to take matters into her own hands and become knowledgable about what exactly goes into our most tried and trusted beauty products. Find the full interview below.”

prevail project The Prevail Project: Lily Tse April 1, 2017

Advocating for people and the planet through better beauty products: my passion is promoting health and happiness through education.

esquire An App that Cuts the Crap March 3, 2017

Just what is in our personal care products, and more importantly, how safe are they?

E News The Unstoppable Rise of Clean Beauty and the Celebs Betting Their Careers on the Movement: An Insider’s Look March 3, 2017

Emma Watson knows the power of a press tour. Being that she’s spent half of her life on the Harry Potter circuit…

Chatelaine Bathroom Confidential March 1, 2017

Just what is in our personal care products, and more importantly, how safe are they?

CosmoGirl 6 Aplikasi Beauty yang Perlu Kamu Download February 28, 2017

Zaman sekarang, kayaknya nggak ada alasan untuk nggak tampil cantik. As we know, saat ini beauty product semakin beragam dan lebih mudah untuk didapatkan secara online. Selain itu, kalau kamu…

Conscious chatter AWEAR World S01 Episode 50: Think Dirty + The Search for Clean Beauty February 21, 2017

Lily shares some of the dirty secrets behind the beauty industry, and talks about how she thinks “beauty” is the next industry in line to truly push forward in an organic, sustainable direction.

Flare This Canadian Beauty App Reveals the Most (& Least!) Natural Prods January 12, 2017

Toronto-based app Think Dirty is shaking up the cosmetic world and revolutionizing how we buy makeup

The bay st bull The Changemakers January 4, 2017

The world is a mess right now. An outsider’s look into the current state of affairs would show a global community in shambles, suffering from a laundry list of maladies in need of a serious remedy…

canadian business How Lily Tse’s Think Dirty app helps shoppers pick better beauty products January 4, 2017

Toronto-based Lily Tse was 12 years into a marketing career when her itch to solve a problem-the lack of available information about the safety of beauty products-became stronger than her desire for stability. The Think Dirty app launched for iOS in 2013,…

o magazine The Skin You Are In. O Magazine, September Issue 2016 September 5, 2016

The Future is Here. Apps give us the technology to monitor and take better care of our bodies, including our largest organ, the skin…

Time Health Risks and 5 Other Secrets Barcodes Can Tell You September 2, 2016

The humble barcode has been a regular part of grocery store shopping since 1974, with the first ever product being scanned on June 26th of that year. Since then, they have become almost invisible, with some package designs finding ingenious ways to hide…

Health Risks and 5 Other Secrets Barcodes Can Tell You September 2, 2016

Well, from where we stand, it doesn’t have a formal definition. It’s a movement that means different things for different people. At its core, it’s reexamining how our beauty products are affecting our health and eliminating the things that make cosmetics…

BNN Disruptors Pitch: Think Dirty August 6, 2016

The Think Dirty app provides users with a way to learn about the potentially toxic ingredients in cosmetics and personal care products. Customers can scan the product barcode and Think Dirty will give them easy-to-understand info on the product…

On Point The Battle To Regulate Cosmetics August 6, 2016

What’s in your cosmetics and can it be harmful to your health? We’ll look at the new calls for — and resistance to — deeper regulation of the cosmetics industry…

Communitech 10 Canadian Women Who Are Taking the Tech World By Storm June 20, 2016

The top 25 female-led startups to participate in the Fierce Founders Bootcamp were announced today. The founders will complete the first phase of programming at the Communitech Hub July 19- 21, 2016, and then return to the Hub from August 23-25, 2016….

Notable 10 Canadian Women Who Are Taking the Tech World By Storm May 18, 2016

It’s no secret that men dominated the tech world at one point in time. But it’s no longer just a man’s world. The times have changed and women are killing it on the technical turf, especially here on Canadian soil. These are the women who have…

BK THINK DIRTY’S LILY TSE SAYS PURPOSE, INCLUSIVITY ARE KEY TO BUILDING THE RIGHT COMPANY CULTURE April 19, 2016

For Lily Tse, the founder and CEO of Think Dirty, understanding the importance of purpose and inclusivity are crucial to building a strong company with the right culture.

StartUp Here Non-Male, Non-White People Are Still in the Margins of Tech and Entrepreneurship March 8, 2016

One look at the average startup event and you’d think entrepreneurship has a strict membership policy: must be young, male and white. Why?

Bloomberg BNN Disruptor 1: Think Dirty – BNN News March 3, 2016

Compiled by BNN staff 1:41 PM, E.T. | March 3, 2016 The Think Dirty app provides users with a way to learn about the potentially toxic ingredients in cosmetics and personal care products. Customers can scan the product barcode and Think Dirty…

Cup of Jo What Apps Do You Use? February 16, 2016

Our team at Cup of Jo has some serious old-school tendencies. Caroline still uses a day planner. But we’ve each managed to get hooked on a few apps that we now can’t imagine living without. Here are our current must-haves, and we’d love to hear…

Minter Dial Think Dirty, An App To Help Understand The Safety of Cosmetics January 24, 2016

In this podcast, we explore how Lily has set up Think Dirty, how she uses the power of the crowds to help as well as exploring the ever important business model.

MaRs #HumansofMaRS: Be healthy, Think Dirty – MaRS January 6, 2016

Lily Tse, founder and CEO of Think Dirty, wants to come clean on the personal care products you use every day. Think your “all natural” face cream is a healthy alternative? Convinced your “organic” lip gloss is the real deal? Think again. They might actua…

Get the Gloss Desktop Delving: Think Dirty App CEO Lily Tse on the tech that makes her tick November 25, 2015

What apps do you depend on when you’re the founder of an app yourself? ‘Safe’ cosmetics whizz Lily Tse tells us what scores screen time in her world Ever wondered what’s really hiding in your wash bag? Lily Tse is committed to helping you to find…

The Kit 10 Ways to Get Clean with Think Dirty November 9, 2015

When you scroll through your Instagram feed, it’s likely that you’ll see a post or two from a health-conscious or foodie friend with the hashtags #cleaneats or #healthy. It’s no doubt that healthy eating has become a large trend among the X and Y generati…

National Post How female entrepreneurs hope to spark a new wave of women-led ventures October 1, 2015

“I feel like these entrepreneurship programs for women have some parallel qualities, it’s definitely helpful,” said Lily Tse, founder of the Think Dirty beauty and cosmetics app, and one of six startups that received $5,000 and a placement at the DMZ from…

Fortune Jessica Alba’s Honest Company is expanding-just as shoppers are questioning “natural” products September 8, 2015

This week, The Honest Company, the Los Angeles-based sustainable consumer products retailer co-founded by Alba and recently valued at $1.7 billion, debuts a new line of cosmetics and facial care products.

Buzzfeed 26 Underrated Apps Every Twentysomething Should Download Right Now August 24, 2015

We asked followers of the BuzzFeed Community for their favorite underrated app. Here are their go-to downloads. Note: Submissions have been edited for length and/or clarity. Want to be featured on BuzzFeed? Follow the BuzzFeed Community on…

Brit 8 Apps All Beauty Junkies Need August 17, 2015

We lead busy, busy lives. And we definitely don’t always have time to catch up on all of our favorite beauty blogs and watch countless hours of how-to tutorials. Since we’re all about upgrading our lives with our favorite calendar apps and…

iDigitalTimes ‘Think Dirty’ App Allows Users To Learn Which Controversial Ingredients Are In Their Cosmetics August 1, 2015

If you are familiar with the natural makeup industry, then you are well aware of the controversial ingredients frequently found in mainstream cosmetics and hygiene products. For those unfamiliar, the story is simple: researchers have repeatedly found ques…

Ivanka Trump Dirty Girls May 11, 2015

Our art director turned us all on to the Think Dirty app several months ago. Since then, we’ve been scanning like crazy and comparing notes. We polled the team to get everyone’s must-have beauty buys—and then we ran the app to see which products come up clean, according to Think Dirty…

DMZ Introducing the winners of the MasterCard Women in Entrepreneurship program May 11, 2015

Back in March, we launched MasterCard Women in Entrepreneurship, a $60,000 program designed to fuel the success of six women-led startups through cash prizes and placement at the DMZ. The program, supported by a generous donation from MasterCard, aims to strengthen the DMZ’s community of female founders and co-founders and support these women as they scale their businesses…

Ivanka Trump Think Dirty May 11, 2015

Her findings confirmed Leonard’s report: that the beauty industry is very loosely regulated. Despite claims that products are “all natural” or “organic,” the lack of standardization in cosmetic labeling meant that many potentially toxic chemicals…

SCMP Smartphone apps put green living practices in the palm of your hand April 9, 2015

Array of guides from Hong Kong organisations and others offer information on sustainable seafood, recycling points, water dispensers, energy efficiency and air quality…

Glamour Conosciamo insieme alcune delle applicazioni beauty più recenti March 8, 2015

With so much technology and information, today, we should always be well-tuned everything. Here are some of the latest applications beauty and useful for the newspaper…

Provenance News 5 mobile apps to help us buy better March 4, 2015

Mobile connectivity has increased our ability to make in-situ informed choices about many things. Through the Internet of Things, from Withings wifi scales to the up and coming Apple watch, our bodies and our actions are becoming evermore quantified…

Canopy Canopy.co – Issue 32 – SHOP CLEAN March 4, 2015

Personal care products often include ingredients that pose a risk to our health. Navigating labels for harmful chemicals can be confusing and time intensive. To help simplify conscious shopping, we partnered with Think Dirty to recommend the most verified…

HGTV Easy Tips for Making Your Home Healthier March 4, 2015

If you don’t have time to deep clean, use our tips and top gadget picks to help you live a healthier life while saving time…

Organically You An App To Help You Think Dirty (In A Clean Way) March 4, 2015

I don’t know about you guys, but sometimes I just get exhausted trying to read and understand every ingredient on every label. As a newbie to the whole natural lifestyle thing, I can feel a bit overwhelmed and discouraged by it all…

Treehugger 14 healthy living apps to help you kick off a green new year January 8, 2015

If one of your resolutions for the new year is to live greener, more healthily, and more in line with your values, these apps will give you a hand.

Essence Best 2014 Beauty Apps December 6, 2014

THINK DIRTY Finally! An app that determines how toxic your favorite beauty products are. Just scan any product and receive a ranking of the ingredients and more importantly, a safer alternative…

TAXI 10 Useful Apps Of 2014 December 6, 2014

Spurred by her mom’s experience with breast cancer, Toronto-based entrepreneur Lily Tse created ‘Think Dirty’, an app that reveals harmful chemicals found in your facial wash or lipstick. The app draws from a database of over 200,000 products and ranks…

Chatelaine 5 Common Toxic Ingredients in Your Beauty Products November 13, 2014

Is shampoo making you fat? Is soap causing cellulite? We look at the common household toxins known to disrupt hormone function. For more, download the Think Dirty app to help you navigate unwanted chemicals while shopping and read more from David Suzuki…

Clutch 5 Fun Beauty Apps You Need to Download November 12, 2014

If you’re always stuck trying to figure out just what DMDM Hydantoin is and why it’s in your favorite beauty products, this app is perfect for you…

CBS Los Angeles Groups, Lawmakers Push For Safer Cosmetics November 5, 2014

LOS ANGELES (CBSLA.com) — Kirsty King from Mid-City LA is a sales director for an advertising agency, a business where image is everything. “This is my makeup I use most days when I’m working. I just put a light coat on across my face,” King says. “This is a product I’ve used for quite a while.”…

Express 11 Apps, die Deinen Alltag leichter machen October 17, 2014

Nein, mit Sex hat das nichts zu tun. Durch das Scannen des Barcodes eines Produkts, vor allem bei Kosmetikprodukten, verrät „Think Dirty“ die genauen Inhaltsstoffe des Produkts.

XO Jane The Beauty App That’s Detoxifying My Makeup Collection While Driving Me Slightly Crazy October 15, 2014

I gave myself a mission: to find beauty products I love, using Think Dirty to help me make wise decisions for my long-term wellness.

Red Online Editor’s Choice – The best beauty apps September 24, 2014

Nein, mit Sex hat das nichts zu tun. Durch das Scannen des Barcodes eines Produkts, vor allem bei Kosmetikprodukten, verrät „Think Dirty“ die genauen Inhaltsstoffe des Produkts.

TEDBlog 25+ apps to make your everyday life easier September 19, 2014

This app tells you exactly what’s in the personal care product you’re about to buy. You scan the barcode, and it shares information about potentially harmful ingredients (and gives alternatives, if you want them). It’s useful for fact-checking label claims like “all-natural” and “organic.” Kyle Shearer of our Events Workgroup says, “It helps me make informed choices on products that I am bringing home.”

Rodale The Cancer-Causer Hiding Out in Your “Organic” Shampoo September 17, 2014

TA natural-sounding chemical used in dozens of personal care products is a known carcinogen.

10 Must-Try Beauty Apps September 17, 2014

The iPhone 6 comes out in two days (and the much-debated Apple Watch launches early next year). Not to mention, iOS 8 is here, meaning nearly everyone has Apple on the brain these days. Whether you’re just upgrading your software, or going all in, we thou.

Golly Beauty Marks September 3, 2014

First things first: Think Dirty is not a porn streaming service, despite what the name may lead you to believe. Launched in 2013, it’s an inspired app for consumers who are unaware of the harmful chemicals that may be marinating on the bathroom shelf.

Wakefield Pretty Poison – iOS app Think Dirty is cleaning up the toxic cosmetics industry August 27, 2014

In ancient Greece both men and woman covered their face in makeup made from white lead – needless to say they were poisoning themselves. Unfortunately, when it comes to the beauty industry, it seems not much has changed in the course of two millennia…

Shopsmart Concerned about cosmetics? 3 apps can help August 26, 2014

Reading teeny ingredients lists is tough, especially when you’re out shopping. These three free apps make it easy to evaluate a product’s ingredients and narrow down your choices. Just scan a product’s bar code to see the ingredients it contains a…

Allure 8 New Beauty Apps You Need to Download Now August 22, 2014

Before your mind gets stuck in the gutter, this app determines how toxic your beauty products are—a pretty brilliant idea, since ingredient details aren’t always easy to find. Scan a product’s barcode or search the database by product name; the app ranks

Rank & Style TALKING TOP TENS: LILY TSE FOUNDER AND CEO, THINK DIRTY August 18, 2014

Lily is the Founder and CEO of Think Dirty, a mobile app that makes reading cosmetic and personal care product labels and learning about ingredients simple, easy and fun.

Apple Daily 幾多毒素搽喺身?用app查吓化妝品 June 24, 2014

女士們每日用在皮膚的產品,例如護膚品、化妝品、沐浴用品等,動輒有十多種,你知道當中有多少產品含刺激性或潛在毒素嗎?應用程式 Think Dirty聲稱可以測化妝品毒性。記者測試數款化妝及潔膚護理產品,部分國際品牌致癌性竟爆表,究竟這些app可信度有多高?

Cosmetics Design Mobile Apps: opportunity or risk for beauty brands June 24, 2014

With app which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign take a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.

Beauty World News Microbeads Ban: New ‘Think Dirty’ App Helps You Figure Out Toxic Ingredients In Your Makeup & Food June 20, 2014

These little beads seem helpful when we’re exfoliating skin, but they’re actually harmful environmental concerns, damaging the purity of lakes and rivers. Microbeads are often listed as polyethylene and polypropylene. However, many consumers are unaware of the ingredients they use in cosmetics.

Cosmopolitan ‘Think Dirty’ app reveals toxic beauty buys June 18, 2014

Miranda Kerr is a big fan of using natural beauty products, so what’s the betting she’d have some fun with this clever detoxing app? Maybe you consider yourself a bit of a beauty ingredients whiz; you can reel of the benefits of hyaluronic acid…

New York Lab Rat: Your Beauty Products Are Pretty Dirty June 16, 2014

But when I stumbled upon the new beauty app ThinkDirty, I realized it was time to pay more attention to what I’m putting on my face. The app allows you to scan the bar code on a beauty product — and then spits out a ranking based on the amount of cancer-causing substances in the product, ranking it on a scale from 0 to 10, with 10 being the most “dirty” in a totally nonsexual way.

The star What’s really in that lipstick? Now there’s an app to tell you April 22, 2014

The Think Dirty app lets you scan barcodes to learn if a product contains potentially harmful substances.

takepart This Simple App Tells If Your Beauty Products Contain Beastly Chemicals April 8, 2014

At the end of the night when I suds up my face, I worry about removing all of my waterproof mascara. I’m not thinking about whether my skin-cleansing pads might make me sick. After all, I bought them at the local drugstore, not on the black market—and toxic chemicals are what the FDA is supposed to protect me from, right?

ogilvy healthworld This Simple App Tells If Your Beauty Products Contain Beastly Chemicals April 8, 2014

We’re using an increasing number of cosmetic products on a daily basis, but as the beauty industry isn’t required to list ALL of the ingredients on their product labels, it begs the question; do we really know what we’re putting on to our skin?

Brit This App Helps You Think Dirty — Here’s Why That’s a Good Thing April 8, 2014

It’s Earth Day! Yay! But to make it really count, why not start something now that you can do long after 4/22. We have an idea that deals with something you likely did to kick off your AM.

Strategy Think Dirty’s toxic test April 3, 2014

It’s do or die time for cosmetic and personal care brands. Customers want goods they can trust won’t lead to serious health issues down the line, and retailers are backing them up by putting pressure on vendors to provide just that. Walmart and Target recently announced they’ve begun assessing and phasing-out products that contain harmful ingredients from store shelves. It’s a big, bold move that has set the tone for today’s health-conscious consumer landscape, and while the race is on to provide them with safer goods, there are also new platforms doing their bit to inform people about what they’re putting on their bodies.

The Atlantic An App That Helps You Find the Safest Make-up April 2, 2014

Some of the ingredients in make-up might be harmful, but a new app helps users pick the products with the least-bad additives.

PSFK The Think Dirty app allows you to scan beauty products for potentially unhealthy chemicals. April 2, 2014

The average woman uses 12 beauty products a day, and the average man uses 6, but all too often the ingredients inside these items remain a mystery. Because the cosmetics industry isn’t required to list all components on their labels, there didn’t seem to be much hope of ever finding out what we are putting on ourselves- until now. Enter the ‘Think Dirty’ app.

Refinery29 An App To Track The Nasty Chemicals In The Beauty Products You Put On Your Face April 1, 2014

The cosmetics industry isn’t required to disclose all of the unhealthy chemicals in its products. But with a new app, one daughter of a breast cancer survivor is enabling greater transparency for shoppers.

Fast Company This App Will Change The Way You Shop For Beauty Products April 1, 2014

The cosmetics industry isn’t required to disclose all of the unhealthy chemicals in its products. But with a new app, one daughter of a breast cancer survivor is enabling greater transparency for shoppers.

TAXI ‘Think Dirty’: An App That Reveals The Harmful Chemicals In Beauty Products April 1, 2014

Toronto-based entrepreneur Lily Tse has created ‘Think Dirty’, an app that shows you the exact ingredients found in your facial wash or lipstick.

Lululemon think dirty in order to shop clean March 7, 2014

Few of us really know what we are smearing on our faces, hands and bodies when we pick up creams and lotions these days. (Unless it’s coconut oil, then okay, you know.) But seriously, ever tried to pronounce those long, dinosaur-sounding words in most products’ ingredient list? Cue Think Dirty, an app* created by some innovative folks in Toronto, and used for deciphering what the heck is actually in our beauty products so we can make educated choices about them.

DX3 Amber Mac Canadian Tech Spotlight March 5, 2014

Think Dirty was on the list of being interviewed!

Happi Sustainable Cosmetic Summit Is May 15-17 in New York City March 4, 2014

Lily Tse, CEO and founder of Think Dirty, will demonstrate the pervasive influence mobile apps can have on consumers. The Think Dirty mobile application rates over 55,000 beauty products according to the health and safety risks of their ingredients. Consumers are using the mobile app to assess the safety of cosmetic products.

Premium Beauty News Green issues at the agenda of the next Sustainable Cosmetics Summit in New York. March 1, 2014

A second session will be devoted to digital marketing and will look at the impact of mobile devices and digital marketing on consumer behaviour towards personal care products. Lily Tse, CEO and founder of Think Dirty – a mobile application that rates over 55,000 beauty products according to the health and safety risks of their ingredients – will demonstrate the pervasive influence mobile apps can have on consumers.

Shop Pretty INGREDIENT APP: THINK DIRTY SHOP CLEAN February 7, 2014

The Think Dirty app is the perfect solution for beauty shopping. Simply open the app, scan the product and it’s info pops up on the screen for you.

Eluxe Magazine Top 5 Eco Apps to Make Your Life Greener January 24, 2014

Making time to consider the environment in your daily schedule isn’t always easy. Sometimes it’s just simpler and less time consuming to ignore your better judgment and throw that tuna can in the garbage or pick-up that cheap, drugstore lip gloss.

CEW Beauty Insider Beauty Apps Reveal Harmful Ingredients December 5, 2013

New smart phone app Think Dirty is aiming to change the way consumers shop for beauty products. The apps allow shoppers to scan products on the spot to find out a product’s ingredient list. Some apps rank a product based on their ingredients, which can encourage or deter a sale.

The Huffington post Your Black Friday Guide To Poison-Free Holiday Shopping November 28, 2013

The holiday shopping season officially kicks off on Black Friday, and so begins that annual hunt for the perfect present, at the best price — and with the fewest poisons.

Gorance dore FROM THE BEAUTY CLOSET – THINK DIRTY November 26, 2013

Don’t go throwing out all of your beauty products…

CTV news App Central for Nov. 23: Think Dirty, YouTube, IKEA Catalogue November 25, 2013

This week’s featured apps are Think Dirty, YouTube and IKEA Catalogue.

Betakit CFC Announces New ideaBOOST Cohort of Startups November 21, 2013

Toronto’s ideaBOOST media and technology startup accelerator announced its latest cohort of six companies yesterday. The program takes place at the Canadian Film Centre’s Media Lab (CFC Media Lab). The swanky ceremony was hosted by CBC’s.

Telegraph The Green Edit: the organic beauty Christmas gift shopping guide November 21, 2013

Think Dirty, Shop Clean: free A handy iphone app which is available free from the itunes store. Using barcode scanning technology to identify products and rate them on a scale of 0-10 based on product ingredient listings (0 being you can almost eat it, to 10 meaning that no green girl worth her kale would touch it) . Hailing from Canada, the app indicates if a product has any potentially harmful ingredients and allergens using The National Library of Medicine’s Hazardous Substances Data Bank , the Environmental Working Group and other not for profit organizations. With a clever design it makes shopping for your green friends and family more like a game than a puzzle.

Notable Lily Tse: Today’s Notable Young Entrepreneur November 20, 2013

Today’s Notable Young Entrepreneur is Lily Tse, who founded the Think Dirty app to educate consumers about the potentially toxic ingredients in cosmetics and personal care products. What was the.

Green Cleaning Is Your Makeup Safe? 2 New Apps Help You Find Out November 14, 2013

Making an informed decision about cosmetics and personal care products just became a whole lot easier—thanks to the development of two new apps that will deliver specific product ratings and ingredient information right to your fingertips

CTV News CTV BC: App checks for toxins in your makeup | CTV Kitchener News November 13, 2013

A new app aims to inform customers of potential toxins that could be lurking in your makeup.

Organic Authority Toxic Cosmetics Exposed with ThinkDirty Mobile App November 12, 2013

Whoa. I think Grist has found one of the most helpful apps I’ve ever seen. The environmental news site recently reported on Think Dirty — a free app that tells you if a beauty product contains potentially toxic chemicals.

City news New app reveals ingredients in beauty products November 11, 2013

CityNews reporter Saphia Khambalia with the app that lets you know the toxic chemicals you may be applying every day.

Medical Daily ‘Think Dirty’ App Scans Cosmetics For Carcinogens, Reproductive Toxins, And Allergens Using Your Smartphone November 7, 2013

Looking to order food, get directions, or find a date? There’s an app for that. There’s an app for almost anything you could possibly need. And now, there’s even an app to tell you what toxins are in your makeup.

The Province Uncovering those dirty cosmetics November 4, 2013

Beauty Industry: App designed to help reveal potential toxins that exist in products

Chicago Tribune Health Scanning apps help warn of chemicals in cosmetics October 30, 2013

Consumers worried about what might be lurking within their cosmetics and skin care products can turn to new applications that scan bar codes to review the items for safety.

Global news In depth: What’s in your make-up? October 29, 2013

More and more women are asking questions about the safety of the ingredients used in their make-up products.

Vitamin Daily How Clean is Your Beauty Routine? October 28, 2013

With labelling terms like organic, holistic, and natural dominating the beauty aisle, it’s really hard to figure out what products are safe, and which ones we should avoid.

The Vancouver Sun Style Q & A | Lily Tse comes clean New app helps to determine if cosmetics are ‘dirty.’ October 27, 2013

Lily Tse of the Think Dirty app. Although many products are labelled “all-natural” or “organic,” there is little transparency in labelling cosmetics and personal care products. Tse’s app is a tool for consumers to find information easily.

Women 2.0 The Think Dirty Story October 26, 2013

A regular series, The Wang Post sits down with rising Asian entrepreneurs. This week, they spoke with Lily Tse, the founder and CEO of Think Dirty®, about her entrepreneurial path and her venture to educate other women on safe cosmetics and personal care products.

The Wang Post Q & A With An Entrepreneur: Lily Tse Of Think Dirty® October 25, 2013

Let’s start from the beginning: where were you born, and where did you grow up? I was born in Hong Kong, and I moved to Baltimore, Maryland when I was 18 years old to attend an art college. When I was 19, my family moved from Hong Kong to Toronto, Canada; I followed them and finished my university studies there.

Global Canadian app rates ‘dirty’ ingredients in cosmetics and personal care products October 25, 2013

TORONTO – If you’re concerned about the ingredients in everyday health and beauty products, navigating the beauty counter might feel like walking through a minefield. From five-syllable ingredients nearly impossible to decipher, to products labelled “natural” when they’re anything but, the average consumer likely has no idea what is in their personal care products.

Cosmetics Design App enables consumers to scan and check cosmetic product ingredients October 23, 2013

It’s called “Think Dirty” and if the app takes off it could lead to a new generation of formulation savvy consumers who will be telling formulators what ingredient they do and do not want to see in their products.

Betakit IDEABOOST NARROWS LIST OF POTENTIAL COHORT TEAMS TO 11 October 21, 2013

ideaBOOST, the Canadian Film Centre’s (CFC) “business accelerator with a difference” has announced 11 shortlisted candidates for its third cohort of entertainment technology startups. The 11 teams will now pitch their visions in front of ideaBOOST founding partners Shaw Media, Google and Chorus Entertainment on November 4.

The Huffington post Think Dirty App Could Clue Consumers In To Chemicals In Makeup October 21, 2013

TORONTO (Reuters) – Consumers worried about what might be lurking within their cosmetics and skin care products can turn to new apps that scan barcodes to review the items for safety.

Grist New app lets you quickly scan cosmetics to see if they’re potentially toxic October 17, 2013

Think Dirty miiiight be the best app ever (I see you, bus-finder app, but you ain’t helping me avoid cancer).

Natural Beauty Yearbook Think Dirty app roots out cosmetics toxins October 17, 2013

A new app has been launched for the iPhone to enable consumers identify potential toxins in cosmetics and personal care products.

Ecouterre Demystify Cosmetics Labels With “Think Dirty” Smartphone App October 14, 2013

Buying safe cosmetics has never been easier, with the help of your smartphone. The new Think Dirty app by the Campaign for Safe Cosmetics takes the guess work out of buying safer health and beauty aids, turning the power of educated purchasing into your hands.

Examiner.com Think Dirty app invites women to investigate their beauty products October 11, 2013

During the month of October, Think Dirty, the Campaign for Safe Cosmetics, and the Breast Cancer Fund are uniting for “30 days of dirty.” Think Dirty is a “consumer movement led by a mobile app,” which invites beauty product purchasers and users to find out what’s in their cosmetics.

Beauty and the Blog Beauty Lust Haves, October 2013 October 10, 2013

Seeing that this is a list of my beauty faves, October being Breast Cancer Awareness month and in celebration of the newly launched Think Dirty app, I thought it was apropos to start off with this must have app.

Creative review Seven New Ads To Watch October 3, 2013

Finally we finish this round-up on an app, Think Dirty, created by former advertising art director Lily Tse, who is based in Toronto.

LLB Think Dirty.THINK DIRTY APP CLEANS UP October 2, 2013

To promote their official launch, Think Dirty®, a new app that makes personal care shopping much cleaner, has launched 30 Days of Dirty, an inaugural campaign to inform consumers of the potentially toxic ingredients in cosmetics and to raise funds for Breast Cancer Fund.

Adweek40 Think Dirty App Scans Your Personal Care Products Looking for Toxins Teaming with Breast Cancer Fund at launch October 1, 2013

You may know what you’re putting in your body, but do you know what you’re putting on it? A new app called Think Dirty is here to help.

Campaign Brief A new iPhone app created by former Toronto art director Tse wants you to ‘Think Dirty’ October 1, 2013

To promote their official launch, Think Dirty, a new app that makes personal care shopping much cleaner, has launched 30 Days of Dirty, an inaugural campaign to inform consumers of the potentially toxic ingredients in cosmetics and to raise funds for Breast Cancer Fund.

The Toronto Egotist Think Dirty.30 days of dirty for the Breast Cancer Fund October 1, 2013

A new iPhone app wants you to “Think Dirty®” and join in on “30 Days of Dirty”

CYBF Spin Master Ltd. and the Canadian Youth Business Foundation Announce Recipients of the Spin Master Innovation Fund September 18, 2013

Toronto,Ontario – Spin Master Ltd. and the Canadian Youth Business Foundation Announce Recipients of the Spin Master Innovation Fund.

Yahoo! Spin Master Ltd. and the Canadian Youth Business Foundation Announce Recipients of the Spin Master Innovation Fund September 18, 2013

TORONTO, ONTARIO – (Marketwired – Sep 18, 2013) – Today the Spin Master Innovation Fund announced the 2013 recipients of the Spin Master Innovation Program. In partnership with Spin Master Ltd. and co-financing partner the Business Development Bank of Canada (BDC), the Canadian Youth Business Foundation (CYBF) is pleased to introduce the next group of highly innovative entrepreneurs to the rest of the country.

The Globe and Mail Six startups win $50,000 Spin Master prize for innovation September 18, 2013

As any startup knows, gaining momentum in the early stages can be extremely difficult. But for the six recipients of this year’s Spin Master Innovation Fund, the task just became a little easier.

The guardian How fashion apps are looking forward on iPhone, iPad and Android September 13, 2013

There are also some apps to help ethical shopping. Think Dirty (iOS) lets you scan cosmetics products barcodes to find out about the “potentially toxic ingredients” that lurk within them. More than 10k products are in its database.

Mike's Approved Think Dirty – Shop Smart App, Beauty and Brains! August 30, 2013

With an app name like “Think Dirty,” you might not know what to think. However, the Think Dirty app isn’t as dirty as you might be thinkingor is it? As a matter of fact, the purpose of this free Healthcare & Fitness app is to get you to think clean. The Think Dirty iPhone app is all about providing unbiased product comparison information for personal care products. These products, for men and women, range from face wash and cosmetics to shampoos and more. Think Dirty’s vision is to turn iPhone users into better informed consumers, enabling us all to “Think Dirty – Shop Clean.”

Venture Ventures Meet Our FITC Toronto Contest Winners! #FITCTO #VVFITC April 23, 2013

With an app name like “Think Dirty,” you might not know what to think. However, the Think Dirty app isn’t as dirty as you might be thinkingor is it? As a matter of fact, the purpose of this free Healthcare & Fitness app is to get you to think clean. The Think Dirty iPhone app is all about providing unbiased product comparison information for personal care products. These products, for men and women, range from face wash and cosmetics to shampoos and more. Think Dirty’s vision is to turn iPhone users into better informed consumers, enabling us all to “Think Dirty – Shop Clean.”

fastco world changing ideas 2020 FAST COMPANY Announces Winners of 2020 World Changing Ideas Awards April 28, 2020

The winners of Fast Company’s 2020 World Changing Ideas Awards were announced today, honoring the business, policies, projects, and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the climate crisis, social injustice, or economic inequality.

alaska airlines Did you know about Sophia? April 17, 2017

Many cosmetic and personal-care products contain ingredients that can have negative environmental or health impacts, she says…

esquire An App that Cuts the Crap March 3, 2017

Just what is in our personal care products, and more importantly, how safe are they?

Chatelaine Bathroom Confidential March 1, 2017

Just what is in our personal care products, and more importantly, how safe are they?

The bay st bull The Changemakers January 4, 2017

The world is a mess right now. An outsider’s look into the current state of affairs would show a global community in shambles, suffering from a laundry list of maladies in need of a serious remedy…

canadian business How Lily Tse’s Think Dirty app helps shoppers pick better beauty products January 4, 2017

Toronto-based Lily Tse was 12 years into a marketing career when her itch to solve a problem-the lack of available information about the safety of beauty products-became stronger than her desire for stability. The Think Dirty app launched for iOS in 2013,…

o magazine The Skin You Are In. O Magazine, September Issue 2016 September 5, 2016

The Future is Here. Apps give us the technology to monitor and take better care of our bodies, including our largest organ, the skin…

Glamour Conosciamo insieme alcune delle applicazioni beauty più recenti March 8, 2015

With so much technology and information, today, we should always be well-tuned everything. Here are some of the latest applications beauty and useful for the newspaper…

Ayesha malik Why I Stopped Using DevaCurl January 31, 2020

I am suffering from severe hair and scalp issues. I used to recommend Devacurl, but not anymore.

WSL news Hidden dangers: ‘Clean products’ praised as personal care alternatives November 9, 2019

The four key things experts say families should look for when shopping

Avery swartz Green Tech: Apps That Are Good for The Planet August 13, 2019

It seems like we can’t go one week without another headline about the damage we’ve done to the planet, leading some to feel frustrated and like there’s nothing they can do about it. We’re all just looking to do our part in protecting the environment – and luckily, there’s an app for that.

KATC abby Abby’s Apps: Get clean with ‘Think Dirty’ June 10, 2019

In the first installment of Abby’s Apps, Abby takes a look at an app that could help users shift to a clean and healthy lifestyle. It’s called “Think Dirty” but really, you’ll want to use it for getting clean.

News Tech on Tuesday: Skin Care Apps April 2, 2019

Adults of all ages still struggle with breakouts, blackheads and other skin issues. In this week’s Tech on Tuesday, we check out some skin care apps to help you put your best face forward.

Dragons den Think Dirty on Dragon’s Den February 13, 2019

An entrepreneur seeks investment for her app that reveals the toxic ingredients found in beauty products.

Today Show The best clean beauty products to try right now February 6, 2019

Clean beauty is not just a trend, it’s a movement. TODAY style contributor Bobbie Thomas stops by to talk to Kathie Lee and Hoda about why it’s all the buzz. Plus, Bobbie shares some of her favorite products.

Tati Westbrook THE DIRTY TRUTH ABOUT SKINCARE … Products to AVOID! December 18, 2018

“Moving in to the New Year I’ve been taking a closer look at what I’m putting on my skin to improve it.”

WPTV screenshot Lead in lipstick June 15, 2018

“You have to disclose if you’re buying a house there could potentially be lead in there. So why is it OK that we can educate people that there’s no lead on the walls, but then we can have it in our lipstick which is on our face?”

Health watch press A cleaner clean: Ditching household chemicals March 1, 2018

A growing amount of research suggests chemicals in everyday products may put us at risk for health problems. A mom in Pensacola is trying to protect her family, by “switching and ditching” products around her house.

Today Show Everything you need to know about the Clean Beauty movement January 16, 2018

Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated. She also explains what the symbols on beauty product labels mean.

Global live Understanding Audiences November 17, 2017

Founder and CEO of Think Dirty Lily Tse explains how she was successful at getting the word out about her company and the importance of being authentic when telling your story.

prevail project The Prevail Project: Lily Tse April 1, 2017

Advocating for people and the planet through better beauty products: my passion is promoting health and happiness through education.

Bloomberg BNN Disruptor 1: Think Dirty – BNN News March 3, 2016

Compiled by BNN staff 1:41 PM, E.T. | March 3, 2016 The Think Dirty app provides users with a way to learn about the potentially toxic ingredients in cosmetics and personal care products. Customers can scan the product barcode and Think Dirty…

CTV news App Central for Nov. 23: Think Dirty, YouTube, IKEA Catalogue November 25, 2013

This week’s featured apps are Think Dirty, YouTube and IKEA Catalogue.

City news New app reveals ingredients in beauty products November 11, 2013

CityNews reporter Saphia Khambalia with the app that lets you know the toxic chemicals you may be applying every day.

Global news In depth: What’s in your make-up? October 29, 2013

More and more women are asking questions about the safety of the ingredients used in their make-up products.

Electric news Electric Runway Episode 77: Think Dirty, Shop Clean May 18, 2018

What exactly is inside the beauty and cosmetics products that many of us use on our skin every day? It’s a simple question with a not-so-simple answer…

Conscious chatter AWEAR World S01 Episode 50: Think Dirty + The Search for Clean Beauty February 21, 2017

Lily shares some of the dirty secrets behind the beauty industry, and talks about how she thinks “beauty” is the next industry in line to truly push forward in an organic, sustainable direction.

Minter Dial Think Dirty, An App To Help Understand The Safety of Cosmetics January 24, 2016

In this podcast, we explore how Lily has set up Think Dirty, how she uses the power of the crowds to help as well as exploring the ever important business model.