Strategy

Think Dirty’s toxic test

It’s do or die time for cosmetic and personal care brands. Customers want goods they can trust won’t lead to serious health issues down the line, and retailers are backing them up by putting pressure on vendors to provide just that. Walmart and Target recently announced they’ve begun assessing and phasing-out products that contain harmful ingredients from store shelves. It’s a big, bold move that has set the tone for today’s health-conscious consumer landscape, and while the race is on to provide them with safer goods, there are also new platforms doing their bit to inform people about what they’re putting on their bodies.

Lululemon

think dirty in order to shop clean

Few of us really know what we are smearing on our faces, hands and bodies when we pick up creams and lotions these days. (Unless it’s coconut oil, then okay, you know.) But seriously, ever tried to pronounce those long, dinosaur-sounding words in most products’ ingredient list? Cue Think Dirty, an app* created by some innovative folks in Toronto, and used for deciphering what the heck is actually in our beauty products so we can make educated choices about them.