We’re using an increasing number of cosmetic products on a daily basis, but as the beauty industry isn’t required to list ALL of the ingredients on their product labels, it begs the question; do we really know what we’re putting on to our skin?

Can you believe it? Think Dirty is finally growing up and hitting the big 12! 🎉 We owe a massive thank you to our amazing users and supporters who have been part of this incredible journey. Cheers to Thinking Dirty and Shopping Clean in style for 12 fantastic years and beyond! 💄📱
We’re using an increasing number of cosmetic products on a daily basis, but as the beauty industry isn’t required to list ALL of the ingredients on their product labels, it begs the question; do we really know what we’re putting on to our skin?
It’s Earth Day! Yay! But to make it really count, why not start something now that you can do long after 4/22. We have an idea that deals with something you likely did to kick off your AM.
It’s do or die time for cosmetic and personal care brands. Customers want goods they can trust won’t lead to serious health issues down the line, and retailers are backing them up by putting pressure on vendors to provide just that. Walmart and Target recently announced they’ve begun assessing and phasing-out products that contain harmful ingredients from store shelves. It’s a big, bold move that has set the tone for today’s health-conscious consumer landscape, and while the race is on to provide them with safer goods, there are also new platforms doing their bit to inform people about what they’re putting on their bodies.
Some of the ingredients in make-up might be harmful, but a new app helps users pick the products with the least-bad additives.
The average woman uses 12 beauty products a day, and the average man uses 6, but all too often the ingredients inside these items remain a mystery. Because the cosmetics industry isn’t required to list all components on their labels, there didn’t seem to be much hope of ever finding out what we are putting on ourselves- until now. Enter the ‘Think Dirty’ app.
The cosmetics industry isn’t required to disclose all of the unhealthy chemicals in its products. But with a new app, one daughter of a breast cancer survivor is enabling greater transparency for shoppers.
The cosmetics industry isn’t required to disclose all of the unhealthy chemicals in its products. But with a new app, one daughter of a breast cancer survivor is enabling greater transparency for shoppers.
Toronto-based entrepreneur Lily Tse has created ‘Think Dirty’, an app that shows you the exact ingredients found in your facial wash or lipstick.
Few of us really know what we are smearing on our faces, hands and bodies when we pick up creams and lotions these days. (Unless it’s coconut oil, then okay, you know.) But seriously, ever tried to pronounce those long, dinosaur-sounding words in most products’ ingredient list? Cue Think Dirty, an app* created by some innovative folks in Toronto, and used for deciphering what the heck is actually in our beauty products so we can make educated choices about them.
Think Dirty was on the list of being interviewed!