TORONTO – If you’re concerned about the ingredients in everyday health and beauty products, navigating the beauty counter might feel like walking through a minefield. From five-syllable ingredients nearly impossible to decipher, to products labelled “natural” when they’re anything but, the average consumer likely has no idea what is in their personal care products.
Category: Links
App enables consumers to scan and check cosmetic product ingredients
IDEABOOST NARROWS LIST OF POTENTIAL COHORT TEAMS TO 11
ideaBOOST, the Canadian Film Centre’s (CFC) “business accelerator with a difference” has announced 11 shortlisted candidates for its third cohort of entertainment technology startups. The 11 teams will now pitch their visions in front of ideaBOOST founding partners Shaw Media, Google and Chorus Entertainment on November 4.
Think Dirty App Could Clue Consumers In To Chemicals In Makeup
TORONTO (Reuters) – Consumers worried about what might be lurking within their cosmetics and skin care products can turn to new apps that scan barcodes to review the items for safety.
New app lets you quickly scan cosmetics to see if they’re potentially toxic
Think Dirty miiiight be the best app ever (I see you, bus-finder app, but you ain’t helping me avoid cancer).
Think Dirty app roots out cosmetics toxins
A new app has been launched for the iPhone to enable consumers identify potential toxins in cosmetics and personal care products.
Demystify Cosmetics Labels With “Think Dirty” Smartphone App
Buying safe cosmetics has never been easier, with the help of your smartphone. The new Think Dirty app by the Campaign for Safe Cosmetics takes the guess work out of buying safer health and beauty aids, turning the power of educated purchasing into your hands.
Think Dirty app invites women to investigate their beauty products
During the month of October, Think Dirty, the Campaign for Safe Cosmetics, and the Breast Cancer Fund are uniting for “30 days of dirty.” Think Dirty is a “consumer movement led by a mobile app,” which invites beauty product purchasers and users to find out what’s in their cosmetics.
Beauty Lust Haves, October 2013
Seeing that this is a list of my beauty faves, October being Breast Cancer Awareness month and in celebration of the newly launched Think Dirty app, I thought it was apropos to start off with this must have app.
Seven New Ads To Watch
Finally we finish this round-up on an app, Think Dirty, created by former advertising art director Lily Tse, who is based in Toronto.