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Packaging is, more than ever, a vital part of the marketing mix. A new breed of shoppers is avidly checking labels for ‘good’ and ‘bad’ ingredients using a variety of apps and websites, plus knowledge gleaned from the plethora of on and offline media and beauty bloggers.
Considering how much time we not only spend on our phones and how rely on them for just about everything, it shouldn’t come as a surprise that beauty brands have taken notice by stepping the app game up.
We’re all just trying to do our part, and these apps can make it a little easier.
When Ovie Marshall, an esthetician at The Spa at Aestique in Hempfield, decided to use natural beauty and skin care products, she says she found valuable information in Stacy Malkan’s 2007 book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.”
Dangerous makeup. These are two words no one wants to hear in the same sentence. Yet there are harmful ingredients in the cosmetics we use to help enhance our appearance.
We live in a digital age; dependent on our iPhones for everything from telling the time to controlling our heating and even finding a life partner. So it was only a matter of time until technology took over looking after our skin.
You can read all the nutrition labels in the world and make excellent choices based on that information but what good will it do if the air you breathe around the apartment or the lotions you dutifully apply to your skin are more toxic than your teenage son’s gym bag?
Beauty is all around us. Channeling or harnessing it to be our best selves can be incredibly fun, and it can bring thought-provoking challenges as well. Here’s how to truly cultivate beauty from the outside, from choosing natural skincare strategies to making lifestyle pivots.
As parents, we all want the best for children. Some areas seem more important than others to go the extra mile. We have 5 Quick Tips for to make healthier consumer choices.
Don’t know your AHAs from your HA, your retinol from your retin-A and what exactly vitamin C is doing to your skin? Here are some answers.
