Pop Sugar

What Happened When I Tried Nontoxic Makeup For 90 Days

I began by researching a safe cosmetic “starter kit,” focusing on the body, shower, skin care, and makeup products I use on a daily basis. The FDA has shockingly little authority over cosmetics (more on that later), and my research taught me that terms like organic, eco, natural, and nontoxic have no legal or regulatory meaning when it comes to cosmetics. Luckily, there are helpful online resources and apps like Think Dirty (available on iPhone) that help consumers understand what exactly goes into the products they use.

Global live

Understanding Audiences

Founder and CEO of Think Dirty Lily Tse explains how she was successful at getting the word out about her company and the importance of being authentic when telling your story.

Brit

The Most Trusted Sources for Green Beauty Education

With eco-friendly beauty buys becoming more of an industry standard, now is the perfect time to arm ourselves with the best resources that can help us make better choices one purchase at a time. But what exactly is green beauty and how can you get on board? Here, a few amazing platforms that make natural beauty education a reality.