Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated. She also explains what the symbols on beauty product labels mean.

Can you believe it? Think Dirty is finally growing up and hitting the big 12! 🎉 We owe a massive thank you to our amazing users and supporters who have been part of this incredible journey. Cheers to Thinking Dirty and Shopping Clean in style for 12 fantastic years and beyond! 💄📱
Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated. She also explains what the symbols on beauty product labels mean.
Think dirty is one of my favorite apps that I have been using in 2017. It is quick and easy and it can completely change the health of you and your family as you know it!
Dry lips can be borderline unbearable, and sometimes it feels as if the things we use to fix that problem only make it worse. Why is this?
What changed my routine and really my life is the Think Dirty app. I’m obsessed. All these things I thought were good, or natural, were actually loaded with carcinogens.
I began by researching a safe cosmetic “starter kit,” focusing on the body, shower, skin care, and makeup products I use on a daily basis. The FDA has shockingly little authority over cosmetics (more on that later), and my research taught me that terms like organic, eco, natural, and nontoxic have no legal or regulatory meaning when it comes to cosmetics. Luckily, there are helpful online resources and apps like Think Dirty (available on iPhone) that help consumers understand what exactly goes into the products they use.
Founder and CEO of Think Dirty Lily Tse explains how she was successful at getting the word out about her company and the importance of being authentic when telling your story.
“I might need to clean up my act. At least when it comes to the products I use.”
Here’s what happened when one beauty writer went on a beauty detox in a quest to green her beauty routine.
With eco-friendly beauty buys becoming more of an industry standard, now is the perfect time to arm ourselves with the best resources that can help us make better choices one purchase at a time. But what exactly is green beauty and how can you get on board? Here, a few amazing platforms that make natural beauty education a reality.
Lily Tse left agency life to become an entrepreneur, and now she’s on a mission to help people purchase beauty products that are good for you and good for the environment. Read on to see her global idea for tech and innovation.