It’s do or die time for cosmetic and personal care brands. Customers want goods they can trust won’t lead to serious health issues down the line, and retailers are backing them up by putting pressure on vendors to provide just that. Walmart and Target recently announced they’ve begun assessing and phasing-out products that contain harmful ingredients from store shelves. It’s a big, bold move that has set the tone for today’s health-conscious consumer landscape, and while the race is on to provide them with safer goods, there are also new platforms doing their bit to inform people about what they’re putting on their bodies.
