in-cosmetics

Ingredient apps and the importance of transparency

Packaging is, more than ever, a vital part of the marketing mix. A new breed of shoppers is avidly checking labels for ‘good’ and ‘bad’ ingredients using a variety of apps and websites, plus knowledge gleaned from the plethora of on and offline media and beauty bloggers.

Avery swartz

Green Tech: Apps That Are Good for The Planet

It seems like we can’t go one week without another headline about the damage we’ve done to the planet, leading some to feel frustrated and like there’s nothing they can do about it. We’re all just looking to do our part in protecting the environment – and luckily, there’s an app for that.