Can you believe it? Think Dirty is finally growing up and hitting the big 12! 🎉 We owe a massive thank you to our amazing users and supporters who have been part of this incredible journey. Cheers to Thinking Dirty and Shopping Clean in style for 12 fantastic years and beyond! 💄📱
The clean beauty movement is new and evolving—and also complicated and confusing. Even the exact definition of “clean beauty” itself is still hotly debated by pretty much everyone in the community. And because the messaging around clean beauty products isn’t regulated either, a brand can claim anything it wants about its supposedly clean/green/sustainable products, and there’s no governing body to fact-check it.
Clean beauty is confusing. Like, ‘s very confusing. With all the mixed-up jargon and phrases and the “bad” versus “good” mentality among brands and products, the entire clean beauty scene can feel needlessly complicated. 53 per cent of you said you were unclear on what clean beauty is—which is exactly why I created this quickie guide for you. It covers all the need-to-know basics, from WTF “clean” even means to the best products to try first without confusion. Consider this your crash course to clean beauty—and it starts now.
